Gummi World

Brand & Marketing Manager

Austin, TX
Full Time
Mid Level
 

Job Summary

We are seeking an experienced Marketing and Communications Manager to join our team in Austin, Texas. The ideal candidate will possess extensive integrated marketing experience, a passion for detail, and a proven ability to drive growth in a scale-up or high-growth environment. This role is best suited for a candidate who has experience growing a business from the ground up, meeting monthly revenue and growth targets, and building scalable marketing programs that evolve alongside the business.

This position reports directly to the Chief Marketing Officer (CMO) and plays a critical role in driving user acquisition, brand visibility, and revenue growth. The Marketing and Communications Manager will manage SEO/SEM performance, website development and optimization, user base growth, and content creation across email, blog, and social media channels. The role requires close cross-functional collaboration to establish content strategy, leverage analytics, drive measurable outcomes, and ensure alignment with key stakeholders across the organizations.

This position is in-office. This is not a remote role.

Responsibilities and Duties

  • Develop and execute optimization strategies that increase the company’s search engine rankings and overall digital visibility
  • Research, analyze, and implement SEO keywords across website content and marketing materials
  • Set, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarks
  • Monitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performance
  • Develop compelling content for digital marketing channels including websites, email campaigns, blogs, and social media
  • Assist in the development and execution of a comprehensive social media content strategy
  • Set up, manage, and optimize email marketing campaigns to support lead generation and retention
  • Coordinate internal and external contributors for blog posts, social media content, and newsletters
  • Market the company’s SaaS platform by developing and implementing integrated marketing campaigns
  • Coordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiatives
  • Prepare detailed marketing performance reports by collecting, analyzing, and summarizing data from social media and web analytics platforms, and provide actionable recommendations for optimization
  • Support sales efforts by providing sales data, market trends, forecasts, account insights, and new product information
  • Research competitive products and market dynamics, including product features, market share, pricing strategies, and advertising approaches
  • Monitor and manage marketing budgets by comparing actual results against plans and forecasts
  • Take ownership of new initiatives and evolving priorities to support organizational growth and continuous improvement

Qualifications and Skills

  • Demonstrated experience working in scale-up, startup, or high-growth business environments, with a proven ability to support rapid expansion
  • Experience growing a business or product from the ground up, including accountability for meeting monthly growth and revenue goals
  • Strong understanding of search engine algorithms and ranking methodologies
  • Hands-on experience with SEO tools such as Google Analytics, SEMrush, and related platforms
  • Proficiency in keyword research, data mining, and performance analysis
  • Familiarity with WordPress or other content management systems
  • Strong attention to detail with excellent project planning and coordination skills
  • Practical, hands-on experience with major social media platforms and digital campaigns
  • Digital marketing experience with robust analytics, reporting, and optimization capabilities
  • Email marketing campaign development and execution experience
  • Ability to collaborate effectively with cross-functional teams to drive measurable results
  • Strong customer service orientation for both internal and external stakeholders
  • Exceptional written and verbal communication skills
  • AP style writing experience required
  • Copywriting experience preferred
  • WordPress experience preferred

Preferred Candidates Will Also Have

  • Experience conducting comprehensive website audits for SEO and SEM
  • Proven ability to fix technical issues, update keywords, and implement optimization improvements
  • Experience in best practices to maintain and scale optimization efforts
  • Ability to execute site improvement solutions independently and produce clear reporting to demonstrate performance gains
  • Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social media advertising platforms, and Adobe Creative Suite
  • 3+ years of digital marketing experience, preferably in technology-driven environments
  • A personable, collaborative leadership style with the ability to represent the brand confidently internally and externally
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