Gummi World

Marketing Communications Manager, AI Driven Growth

Remote
Full Time
Mid Level

Job Summary 

Intiva Health is seeking an experienced, AI-forward Marketing and Communications Manager to join our team in a fully remote capacity. This role is built for a candidate who is fluent in using artificial intelligence (Claude Chat/Cowork/Code/MCP) to move faster, personalize at scale, and turn data into decisions — someone who has helped grow a business from the ground up and can build marketing programs that evolve alongside a high-growth, virtual-first organization. 

Reporting directly to the Chief Marketing Officer (CMO), this person will own user acquisition, brand visibility, and revenue growth using an AI-augmented marketing stack — spanning SEO/SEM, website performance, lifecycle and email marketing, content, and social media. Success in this role means using AI tools not as a novelty but as a daily operating advantage: faster content production, sharper targeting, smarter reporting, and better decisions. 

AI at the Core of This Role 

  • Use generative AI tools (e.g., Claude, Jasper, and/or similar) to accelerate content creation across blog, email, social, and website designs — while maintaining brand voice and AP style standards 

  • Apply AI-powered SEO/SEM platforms to identify keyword opportunities, forecast ranking impact, and automate technical site audits. You will be working closely with our Chief AI Officer on programmatic SEO and more  

  • Leverage AI-driven analytics and predictive tools to surface trends in campaign performance, customer behavior, and revenue attribution before they're visible in standard dashboards 

  • Deploy AI-based personalization and segmentation in email and lifecycle marketing to improve open rates, engagement, and retention 

  • Evaluate and pilot emerging AI marketing tools (chatbots, AI design assistants, marketing automation copilots) and recommend which are worth adopting 

  • Build lightweight prompts, routines, skills, templates, and workflows so AI tools are used consistently and effectively across the marketing function 

Responsibilities & Duties 

Growth, SEO & Performance 

  • Develop and execute SEO/SEM strategies, using AI-assisted research and automation to increase search visibility and organic traffic 

  • Set, track, and report against measurable monthly marketing and revenue growth targets 

  • Monitor daily performance metrics and use AI-generated insights to adjust strategy in near real time 

  • Conduct AI-assisted website audits, identify technical issues, and implement or coordinate fixes 

Content, Email & Social 

  • Produce compelling, AI-accelerated content for the website, email campaigns, blog, and social channels, always with a human editorial pass for accuracy, tone, and compliance 

  • Build and execute a comprehensive social media content strategy, using AI and creative tools to assist in content creation, content scheduling and distribution where appropriate 

  • Set up, manage, and continuously optimize email marketing campaigns to support lead generation and retention 

  • Coordinate internal and external contributors for blog posts, newsletters, and social content 

Campaigns, Reporting & Cross-Functional Support 

  • Design and execute integrated marketing campaigns for Intiva Health's SaaS platform 

  • Prepare marketing performance reports using AI-assisted data summarization, translating raw analytics into clear, actionable recommendations 

  • Support sales with market data, competitive insights, forecasts, and new product information 

  • Research competitors' products, pricing, and advertising strategies, using AI tools to speed up market scans 

  • Monitor marketing budgets against plan and forecast 

  • Take ownership of new initiatives as priorities evolve in a fast-moving, remote-first environment 

Qualifications & Skills 

  • Comfortable using AI tools daily as part of a marketing workflow — not just aware of them, but able to build repeatable processes around them 

  • Demonstrated experience in scale-up, startup, or high-growth environments, with accountability for monthly growth and revenue goals 

  • Strong understanding of search engine algorithms, ranking methodology, and SEO/SEM tools (Google Analytics, SEMrush, or similar) 

  • Proficiency in keyword research, data analysis, and performance reporting 

  • Familiarity with WordPress or comparable content management systems 

  • Hands-on experience with major social media platforms and paid digital campaigns 

  • Proven email marketing campaign development and execution experience 

  • Excellent written and verbal communication skills; AP style writing required, copywriting experience preferred 

  • Strong self-management and communication skills suited to a remote, distributed team environment 

  • Ability to collaborate cross-functionally and maintain a strong customer-service orientation, both internally and externally 

Preferred Qualifications 

  • Direct experience using generative AI platforms for content, research, or campaign development 

  • Experience with AI-enabled marketing automation or personalization platforms 

  • Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social advertising platforms, and Adobe Creative Suite 

  • 3+ years of digital marketing experience, ideally in a technology or healthcare-technology environment 

  • A personable, collaborative style with the confidence to represent the brand internally and externally, even without in-person interaction 

Work Environment 

  • This is a fully remote, work-from-home position; candidates must have a reliable internet connection and a dedicated home workspace 

  • Core collaboration hours align with U.S. business hours; occasional flexibility may be required to support cross-functional teams or launches 

  • Standard remote equipment (laptop, monitor, headset) provided in accordance with Intiva Health's remote work policy 

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